For Immediate Release
Washington, DC—November 19, 2014—After 3 years of careful planning and development by five leading public media organizations—APM, NPR, PBS, PRI, and PRX—the Public Media Platform (PMP) is now ready and open for business. A hypermedia API, the PMP reinvents how digital content (audio, video, stories, and images) and public media programming is delivered to websites, apps, and mobile devices. The Corporation for Public Broadcasting (CPB) is funding this groundbreaking digital distribution system for public media to encourage its adoption and the development of new digital products. Select stations have been piloting the PMP since early November, with additional pilots launching in the coming weeks.
“This is the biggest innovation for public media and its audience since the satellite distribution system launched in the late 70s. The PMP revolutionizes how stations and producers collaborate, reach new audiences, and take advantage of new revenue opportunities,” says PMP Executive Director Kristin Calhoun.
The PMP is actively working with partners and public broadcasters on several pilots that are being launched or are scheduled to be introduced later this year. One of the first pilots to launch is the distribution of PRI’s The World® to several NPR member stations, including Seattle-based station KUOW. Through the PMP, stations can now automatically add web content like The World to their sites, which was previously either restricted or not possible. Once set up, the content can flow to station websites built on Core Publisher with minimal to no upkeep or maintenance.
Jenna Montgomery, KUOW’s director of digital media, says it was a pretty simple process, from start to finish. “The PMP means we can promote acquired content on our site – on the homepage, on story pages as related content, on topic pages to give readers a wider range of perspectives and reports, and on our social media sites.”
The PMP will not only make it easier for listeners to more deeply interact with both stations and the content they love and rely on, but it will also bring public media to a larger audience on digital platforms. The PMP marks the beginning of new revenue sources and business models for public broadcasters, educators, and non-profits in the digital world, assuring a viable and diverse public media for the country and beyond.
About the Public Media Platform
The Public Media Platform (PMP) was founded by public media’s leading national organizations, i.e., APM, NPR, PBS, PRI, and PRX, with funding from the Corporation for Public Broadcasting (CPB). The PMP uses hypermedia API technology to distribute digital content (audio, video, stories, and images) from multiple public media entities across a variety of web and mobile platforms. This groundbreaking collaboration provides the industry’s first ever cross-media digital distribution system, with the ultimate goal of bringing public media to a larger audience.
APM, the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida, is one of the largest producers and distributors of public radio programming in the world, with a portfolio reaching 17 million listeners on more than 800 radio stations nationwide each week.
KUOW is the region’s public radio station for news, information and cultural programming. It serves the Puget Sound region, Western Washington and Southern British Columbia at 94.9FM, Bellingham, WA at 90.3FM and Olympia, WA at 1340AM. KUOW 94.9 and KUOW2 are streamed live via the Internet at kuow.org and KUOW, KUOW2 and KUOW3 are broadcast in crystal clear HD Radio technology. The station is operated by KUOW Puget Sound Public Radio (PSPR) under an agreement with the University of Washington, KUOW’s licensee. PSPR is a community board governed private non-profit corporation established in 2000.
NPR is the leading provider of non-commercial news and entertainment programming in the U.S. More than 27 million people listen to NPR programs each week via 800+ radio stations throughout the country. In partnership with Member Stations, NPR strives to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. As a digital innovator, and a leader in the public media community, NPR assures that the unique mission of nonprofit public media is not only preserved, but grows.
PBS, with its nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 109 million people through television and more than 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances.
PRI is creating a more informed, empathetic and connected world by sharing powerful stories, encouraging exploration, and connecting people and cultures. Partnering with public media’s most talented producers and hosts, PRI produces and distributes content including PRI’s The World®, Studio 360® from PRI and WNYC, and The Takeaway. Its content is consumed by over 18 million people each month on-air, on-line and through mobile devices.
PRX is an award-winning public media company, harnessing innovative technology to bring significant stories to millions of people. PRX operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including signature programs like The Moth Radio Hour. PRX mobile apps include This American Life, KCRW Music Mine, Radiolab, and Public Radio Player.
The Corporation for Public Broadcasting (CPB), a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,400 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.