The Public Media Platform supplied content and technology for the Reynolds Journalism Institute (RJI) at the University of Missouri’s eighth annual student competition so that the teams could propose innovative solutions in media distribution.
Team SoundStir saw an opportunity to attract 18 to 24 year olds, who aren’t likely to break out of their fast-paced, multi-tasking routines to access pubmedia. SoundStir gives them great pubmedia content in a convenient, authentic way.
SoundStir lets users customize a feed of public radio stories by favorite topics (pulled from the PMP), then employs a matching algorithm to create communities and connect individual users around those topics. At the same time, the app collects a wide variety of metadata that can feed back into the PMP to help public media providers better tailor content to their users.